TOMMY HILFIGER SHOWROOMS

CHALLENGE

Replace large seasonal printed visual merchandising manuals with a more efficient digital system while maintaining brand and image consistency across nine showrooms.

APPROACH

DigitalNavigatorZ developed, tested and implemented a seasonal digital Visual Merchandising manual designed for use on handheld electronic devices. The project included mapping organisational systems for each showroom and training temporary Visual Merchandising Managers to use the new system consistently.

IMPACT

Introduced a digital Visual Merchandising system across 9 showrooms

Reduced dependence on hundred page printed seasonal manuals

Reduced reprinting caused by display changes and manual errors

Improved consistency across seasonal showroom presentation

ROLE

Digital Consulting · Research & Development · Digital Solutions · Visual Merchandising Systems · Training

HANDOVERS

Seasonal Digital Visual Merchandising Manuals · Handheld System Structure · Showroom Guidelines · Team Training