What I Did for K97

I led the end-to-end strategic, operational, and digital transformation of K97 Studios across brand, systems, sales, marketing, and daily execution.

Strategic Direction & Brand Positioning
Mapped and recalibrated brand positioning, clarified what K97 is and is not, reframed the studio from “rooms for rent” to a production-ready creative environment, completed brand audits, market positioning, target definition, messaging refinement, logo and visual system updates, tone of voice alignment, and ensured consistency across all touchpoints.

Digital Ecosystem & Website
Audited and rebuilt website structure, content, and SEO foundations, optimized pages individually, rewrote all intros and service descriptions, aligned Dutch and English content, removed misleading language, updated visuals and featured images, improved internal linking, clarified booking, pricing, and services, managed blog strategy, wrote and published long-form SEO blogs, and defined future content direction.

Google Ads & Lead Strategy
Conducted full Google Ads audit, rebuilt campaign structure, headlines, descriptions, sitelinks, conversion goals, and lead forms, aligned Ads with long-term organic growth, removed wasted spend, tightened intent, fixed structural issues, ensured alignment between ads, landing pages, and booking flows, and implemented tracking and custom fields to improve lead quality.

Booking System & Customer Journey
Restructured the AQQO booking system to simplify and speed up the customer journey, rewrote booking rules in Dutch and English, set cancellation policies, added custom booking fields, updated studio descriptions, aligned pricing logic, improved availability clarity, ensured all Book Now flows linked correctly, and tested across mobile, desktop, Safari, and Chrome.

Sales, CRM & Business Development
Cleaned, merged, and restructured client and lead databases, deduplicated data, aligned lists with final positioning, generated and organized 150+ new leads, researched competitors and their clients, created outreach strategies, wrote sales and reconnection email templates, handled inbound booking requests, conducted calls and follow-ups, supported outbound email, WhatsApp, and direct outreach, and assisted with CRM setup and pipeline logic.

Operations, Systems & Team Enablement
Designed and implemented internal workflows, file structures, handovers, and ADHD-friendly systems, organized drives, defined roles and responsibilities, created task structures, studio protocols, house rules, checklists, operational documentation, facilitated team meetings,  and alignment sessions, supported onboarding, training, followed up on tasks, deadlines, and ensured the team took bigger steps and implemented changes to begin to operate independently.

Creative & Production Support
Supported live productions and studio operations, handled onsite coordination, studio preparation, asset handling, content creation, motion graphics reviews, image processing, social media updates, production assistance, partner coordination, studio visits, logistics, and quality control across all outputs.

Deliverables & Results
• Clear brand positioning and service structure
• Production-ready studio offering for video, green screen, podcast, and voiceover
• Aligned website, ads, booking system, and sales messaging
• Active lead generation and CRM systems
• Clean internal workflows and handover documentation
• 50+ brand and website assets
• 20+ logo iterations and finalized assets
• 10+ content and blog handovers
• 150+ structured leads
• Fully connected, scalable studio ecosystem

In short
I didn’t just consult. I mapped, rebuilt, aligned, and activated the entire ecosystem so K97 could operate as a professional, repeatable production environment.

Final Handover Overview

Strategy & Positioning
• Brand audit and positioning summary
• Clear definition of what K97 is and is not
• Target audience and ideal client profile
• Market and competitor analysis
• Brand tone of voice and messaging direction
• Strategic priorities and next-step roadmap

Brand & Identity Assets
• Final logo set and icon exports
• Logo usage guidelines
• Visual direction and moodboard
• Updated brand language and naming structure
• Refined service descriptions