⚓ K97Studios

Brand Navigation and Digital Growth

K97Studios is a creative hub in Amsterdam offering audio, video, livestream, and green screen studios.
DigitalNavigatorZ guided their growth across two major phases: the first expansion in 2020 and a large-scale upgrade in 2024, followed by ongoing optimization.

PHASE ONE

2020 Digital Activation

K97Studios needed clarity, structure, and visibility.
DigitalNavigatorZ redesigned their identity, organized internal systems, and activated their online presence.

Results

• Facebook growth of 840 percent in the first month

• Engagement increased by 300 percent

• A full livestream concept, Party at YOUR House, expanded reach across Amsterdam

Deliverables

• Identity direction

• Content planning

• Studio photography

• Video content

• Email strategy

• Lead generation plan

• Livestream show format

• Client contact list (600+ contacts)

• Social media system

PHASE TWO

2024 Brand Expansion and Digital Architecture

As K97Studios scaled, they required a brand and system aligned with their new level.
DigitalNavigatorZ upgraded the identity, rebuilt the digital ecosystem, and created a Creative Codex to structure operations, communication, and growth.

Deliverables

• New logo

• Updated brand identity

• Digital business architecture

• Creative Codex for team organization

• Drive reorganization

• Studio protocols

• Content strategy

• Call templates

• Client communication systems

• Website audit

• Brand identity alignment

• Google Maps cleanup

• To-do list systems

• Team role suggestions based on individual strengths and preferences

• Animated GIFs

• New client leads list

• Email and call templates

• Strategic tone of voice

Impact

• Stronger and clearer brand identity

• A unified digital ecosystem

• Organized workflows

• Increased bookings and new clients

• Improved brand awareness

• Clear positioning for continued growth

PHASE THREE

Brand System Optimization and Alignment

Phase Three focused on strengthening brand structure, alignment, and performance across digital, marketing, and organizational layers.

Key Actions and Outcomes

• Updated brand structure and implemented changes on the core product website (greenscreen.nl)

• Optimized Google Ads and corrected SEO, messaging, and tone of voice issues

• Ensured brand identity consistency across all digital touchpoints

• Updated the K97Studios website to align with refined brand direction

• Created targeted client lists and defined priority audiences

• Developed marketing campaign concepts aligned with brand positioning

• Built a Pinterest board reflecting the energy of the company, office, products, and services

• Aligned all digital platforms under a unified brand and narrative system

• Added the Municipality of Amsterdam as a showcased client and increased visibility

• Repaired underperforming Google Ads accounts

• Developed digital content aligned with brand strategy

• Designed a clearer business and organizational structure

• Facilitated team alignment and clarified roles

• Introduced structured to-do systems to improve momentum and accountability

Result
A coherent brand system, stronger digital performance, improved internal alignment, and clear strategic direction across marketing, content, and operations.