DR. GILA GAVRIELOV

CHALLENGE

Give a gemologist’s life work a clearer home online. Her legacy 35-page website had a dated visual system, dense navigation, small product images and a fragmented shopping experience.

APPROACH

DigitalNavigatorZ led the full rebrand and digital rebuild: concept development, logo and identity redesign, product labels, e-commerce architecture, 175 product migrations, image production, content restructuring, compliance updates and mobile UX.

IMPACT

Brand, shop and content unified in one clear system
175 products migrated and restyled
Signature Sets and a Find Your Stones quiz
Mobile-first layouts and a more coherent customer journey

ROLE

Creative Direction · Digital Production · Brand Strategy · Brand Identity · Logo Design · E-commerce · Web Design · Image Production

HANDOVERS

New Logo · Brand Identity · Product Labels · E-commerce Website · 175 Product Pages · Signature Sets · Find Your Stones Quiz · Memorial Content

Read the full case study